Columbia
"A brand that offers outdoor apparel and gear."
3
creators
3
total mentions
TTO Intelligence
Snapshot
Creator activity down 100% over the last 30 days.
Mention activity, last 90 days
0 this month
This monthChange
Mentions0-100%
Creators0-100%
New creators0—
Unpaid mentions0—
Paid partnerships0—
👀
First mentioned by Mav on Dec 2023 — 35mo ago
🔍
Category reach
Niche — concentrated in 3 categories
Tech · 1FinanceHealthLifestyle · 1Education · 1GamingBeautyFood
Creators who rep Columbia
The real story
Organic vs sponsored0% organic
👀 Smaller creators were talking about this 362 days before larger ones
Based on 3 mentions across 3 creators · Limited evidence
Top creators
O
ON SURVIVAL
Last mentioned 3w ago
T
TheBackyardScientist
Last mentioned 1mo ago
M
Mav
Last mentioned 2w ago
Platform fingerprint
YT · 2 creators
2 paid
News · 1 creators
1 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
2
Single tier — one or two large creator deals
Longest partnerships on record