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First mentioned by THE MAPPLIFE PODCAST on Sept 2021 — 60mo ago
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Category reach
Niche — concentrated in 2 categories
TechFinanceHealth · 1LifestyleEducationGamingBeauty · 1Food
Creators who rep Clif Bar
Competitive landscape
Real brands closest to Clif Bar by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Clif | 1 | 0% |
| 5 Bar | 1 | 0% |
| JAMBAR | 1 | 0% |
| Atlas Bars | 1 | 0% |
| Gu | 2 | 50% |
The real story
Organic vs sponsored0% organic
Based on 2 mentions across 2 creators · Limited evidence
Top creators
Platform fingerprint
Pod · 1 creators
1 paid
YT · 1 creators
1 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
1
Single tier — one or two large creator deals
Longest partnerships on record