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Clay

Clay

Visit brand ↗

"A platform to help find automation clients."

4

creators

4

total mentions

TTO Intelligence

Snapshot

Creator activity up 200% over the last 30 days, driven mostly by recent paid activity, not organic buzz.

Mention activity, last 90 days

3 this month ↑

This monthChange
Mentions3+200%
Creators3+200%
New creators3—
Unpaid mentions0—
Paid partnerships2+100%
👀

First mentioned by Nate Herk | AI Automation on Sept 2026 — 1mo ago

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Category reach

Niche — concentrated in 2 categories

Tech · 2FinanceHealthLifestyleEducation · 2GamingBeautyFood

Creators who rep Clay

The real story

Organic vs sponsored0% organic

📈 Mentions up 200% in the last 30 days (3 vs 1)

🆕 3 creators discussed this for the first time this month

👀 Smaller creators were talking about this 37 days before larger ones

Based on 4 mentions across 4 creators · Limited evidence

Top creators

G

GPToast

Last mentioned Today

N

Nate Herk | AI Automation

Last mentioned 1mo ago

F

FREEZBEE

Last mentioned 6d ago

T

The Iced Coffee Hour

Last mentioned 1w ago

Platform fingerprint

News · 2 creators
2 paid
Pod · 1 creators
1 paid
YT · 1 creators
1 paid

Entirely paid coverage across all platforms — coordinated campaign

Creator tier spread

nano

micro

mid

macro

mega

2

Single tier — one or two large creator deals

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