Citizen
"A watch brand known for its Eco-Drive technology that uses light to power the watch."
6
creators
14
total mentions
Snapshot
Creator activity down 50% over the last 30 days. 3 creators talk about Citizen regularly with no commercial relationship at all.
Mention activity, last 90 days
1 this month
First mentioned by Red Dead Restoration on Nov 2020 — 71mo ago
💚 Creators who genuinely love Citizen
"Citizen just released a 37mm version of the Tsuyosa 60 in black."
Last mentioned 2w ago"featured brands include: ... Citizen, Hamilton, Baltic, Lorier, Studio Underd0g, Brew, Marathon, Serica, Bulov…"
Last mentioned 2mo ago"For 149 points, I don't think you can go wrong. And that's what I think is a really really good watch."
Last mentioned 2mo ago"there are some much better options out there if you know where to look."
Last mentioned 2mo agoCreators who rep Citizen
3 creators already love Citizen
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Britt Pearce | 2 mentions |
| Magic Watchmaking | 1 mention |
| Nico Leonard | 1 mention |
Competitive landscape
Real brands closest to Citizen by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| GoodCitizen | 1 | 0% |
| Diatom Watches | 1 | 0% |
| GoodCitizen Sunnies | 1 | 0% |
| Tool Watch Co | 1 | 0% |
| Timex | 9 | 30.8% |
The real story
💚 Ben's Watch Club kept recommending this after the paid deal ended
🔁 2 creators mentioned this organically more than once
📊 Being discussed by 1 smaller, 4 mid-size, 1 major creators
Based on 14 mentions across 6 creators · Moderate evidence
Top creators
Ben's Watch Club
5× · Last mentioned 2w ago — ongoing since 23mo ago
The Time Teller
4× · Last mentioned 1mo ago — ongoing since 7mo ago
Britt Pearce
2× · Last mentioned 1mo ago — ongoing since 2mo ago
Magic Watchmaking
Last mentioned 5d ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
3
macro
1
mega
1
Grassroots reach — bottoms up, not top down
Longest partnerships on record