Chewy
"An online retailer of pet food and supplies."
8
creators
46
total mentions
Snapshot
Creator activity down 17% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 1 creator talks about Chewy regularly with no commercial relationship at all.
Mention activity, last 90 days
5 this month
First mentioned by Big Dog Mom on Sept 2021 — 62mo ago
Best deal available
FREE SHIPPING on all orders $50 and above now through December 31st
via The Shelter Cats Podcast
💚 Creators who genuinely love Chewy
"Chewy has exceptional customer service. Literally some of the best I've seen."
Last mentioned 2w agoCategory reach
Niche — concentrated in 2 categories
Products by Chewy
Creators who rep Chewy
1 creators already love Chewy
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Molly Burke | 1 mention |
The real story
👀 Smaller creators were talking about this 1501 days before larger ones
📊 Being discussed by 1 smaller, 1 mid-size, 2 major creators
🎟 2 active creator codes right now
💼 5 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 46 mentions across 8 creators · Strong evidence
Top creators
The Shelter Cats Podcast
14× · Last mentioned 1mo ago — ongoing since 17mo ago
Wickens Wicked Reptiles
14× · Last mentioned 1w ago — ongoing since 14mo ago
Horses in the Morning
11× · Last mentioned 4d ago — ongoing since 2mo ago
The Expert and The Idiot - A Reptile Podcast
2× · Last mentioned 1w ago — ongoing since 2mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
1
macro
mega
2
Grassroots reach — bottoms up, not top down
Longest partnerships on record