Chess.com
"An online platform for playing and learning chess."
2
creators
15
total mentions
Snapshot
driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
1 this month ↑
⚠ Mentions are concentrated in just 2 creators
First mentioned by John Bartholomew on Jan 2026 — 7mo ago
Best deal available
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Category reach
Niche — concentrated in 1 category
Creators who rep Chess.com
Competitive landscape
Real brands closest to Chess.com by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Chessly | 1 | 0% |
| Chessable | 2 | 5.3% |
| Lichess | 1 | 100% |
| Kasparov Chess | 1 | 0% |
| Chessiverse | 1 | 0% |
The real story
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 217 days before larger ones
Based on 15 mentions across 2 creators · Moderate evidence
Top creators
John Bartholomew
14× · Last mentioned 1w ago — ongoing since 7mo ago
sadisticTushi
Last mentioned 1w ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
1
mega
Longest partnerships on record