Celsius
"A brand of fitness drinks that provide energy and hydration."
9
creators
89
total mentions
Snapshot
Creator activity down 33% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
10 this month
First mentioned by Mama Boi's Kitchen on Nov 2021 — 58mo ago
💚 Creators who genuinely love Celsius
"NEW FLAVOR ALERT!! CELSIUS VIBE EXCLUSIVELY AT ALL @circlekcanada @celsiusofficial"
Last mentioned 4mo agoCategory reach
Niche — concentrated in 2 categories
Creators who rep Celsius
Competitive landscape
Real brands closest to Celsius by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Celsius Holdings | 1 | 0% |
| CELH | 1 | 100% |
| Northern Hydration | 1 | 0% |
| BODYARMOR | 3 | 0% |
| Electrolit | 1 | 0% |
The real story
👀 Smaller creators were talking about this 961 days before larger ones
📊 Being discussed by 2 mid-size, 5 major creators
💼 10 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 89 mentions across 9 creators · Strong evidence
Top creators
Theo Von
33× · Last mentioned 2w ago — ongoing since 9mo ago
This Past Weekend w/ Theo Von
33× · Last mentioned 4d ago — ongoing since 5mo ago
Grant Horvat Golf
9× · Last mentioned 2d ago — ongoing since 26mo ago
David Dobrik
5× · Last mentioned 1mo ago — ongoing since 4mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
mid
1
macro
1
mega
5
Longest partnerships on record