"A brand that specializes in cookware and bakeware."
2
creators
8
total mentions
⚠ Mentions are concentrated in just 2 creators
First mentioned by Heather Mitchell on Oct 2020 — 73mo ago
Category reach
Niche — concentrated in 1 category
Products by Calphalon
Creators who rep Calphalon
The real story
👀 Smaller creators were talking about this 31 days before larger ones
Based on 8 mentions across 2 creators · Moderate evidence
Top creators
Heather Mitchell
7× · Last mentioned 2w ago — ongoing since 73mo ago
nameishana
Last mentioned 2w ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
1
micro
1
mid
macro
mega
Longest partnerships on record