"A brand of household cleaning products."
2
creators
3
total mentions
First mentioned by AtHomeWithNikki on Oct 2022 — 48mo ago
Category reach
Niche — concentrated in 1 category
Products by Caldrea
Creators who rep Caldrea
The real story
📊 Being discussed by 1 smaller, 1 mid-size creators
Based on 3 mentions across 2 creators · Limited evidence
Top creators
AtHomeWithNikki
2× · Last mentioned 1w ago — ongoing since 48mo ago
Chasing Simple
Last mentioned 11mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
1
micro
mid
macro
1
mega
Longest partnerships on record