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yikes called this before it showed up anywhere else — mentioned it on Aug 2025, 14mo ago, ahead of any outside attention
Best deal available
$1
via yikes
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Category reach
Niche — concentrated in 1 category
Tech · 1FinanceHealthLifestyleEducationGamingBeautyFood
Creators who rep Buster
Top creators
Platform fingerprint
YT · 1 creators
1 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
1
Single tier — one or two large creator deals
Longest partnerships on record