"A meal kit delivery service that provides ingredients and recipes."
3
creators
11
total mentions
First mentioned by TWiT Throwback (Video) on Aug 2016 — 122mo ago
Category reach
Niche — concentrated in 2 categories
Creators who rep Blue Apron
Competitive landscape
Real brands closest to Blue Apron by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Home Chef | 7 | 0% |
| Fresh Prep | 1 | 100% |
| Green Chef | 9 | 0% |
| HelloFresh | 57 | 0% |
| Hello Fresh | 1 | 0% |
The real story
Based on 11 mentions across 3 creators · Moderate evidence
Top creators
TWiT Throwback (Video)
5× · Last mentioned 2w ago — ongoing since 122mo ago
TWiT Throwback (Audio)
5× · Last mentioned 2w ago — ongoing since 122mo ago
Invigorate Physical Therapy and Wellness
Last mentioned 2w ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
macro
mega
Longest partnerships on record