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Blue

Blue

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"A popular USB microphone for recording."

7

creators

14

total mentions

TTO Intelligence

Snapshot

Creator activity up 100% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 1 creator talks about Blue regularly with no commercial relationship at all.

Mention activity, last 90 days

2 this month ↑

This monthChange
Mentions2+100%
Creators2+100%
New creators2—
Unpaid mentions0—
Paid partnerships1—
👀

First mentioned by Geek Detour on Mar 2015 — 142mo ago

🔍

💚 Creators who genuinely love Blue

"The Snowball is still an incredible mic, I use it for most of my videos!"

Last mentioned 1mo ago

Category reach

Niche — concentrated in 2 categories

Tech · 2FinanceHealthLifestyle · 1EducationGamingBeautyFood

Products by Blue

Creators who rep Blue

1 creators already love Blue

Genuinely, exclusively unpaid mentions — no code or link ever attached

Luke Pollack1 mention

The real story

Organic vs sponsored9% organic

📈 Mentions up 100% in the last 30 days (2 vs 1)

🆕 2 creators discussed this for the first time this month

👀 Smaller creators were talking about this 4150 days before larger ones

📊 Being discussed by 1 smaller, 3 mid-size, 2 major creators

Based on 14 mentions across 7 creators · Moderate evidence

Top creators

T

The Good Question Podcast

6× · Last mentioned 3d ago — ongoing since 2mo ago

G

Geek Detour

2× · Last mentioned 3w ago — ongoing since 142mo ago

N

Nanou ASMR

2× · Last mentioned 1mo ago — ongoing since 2mo ago

C

Corey ASMR

Last mentioned 4d ago

Platform fingerprint

YT · 6 creators
mixed7 paid
Pod · 1 creators
6 paid

Paid-heavy overall, organic signal on YT

Creator tier spread

nano

micro

1

mid

1

macro

2

mega

2

Grassroots reach — bottoms up, not top down

Longest partnerships on record

Geek Detourpaid only
201511.6 yrs2026
Luke Pollackorganic only
20157.9 yrs2026
Ishan Sharmapaid only
201545 days2026
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