"A mattress brand that emphasizes natural materials."
4
creators
5
total mentions
Snapshot
driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
2 this month
First mentioned by Consumer Research Studios on Jun 2026 — 3mo ago
Category reach
Niche — concentrated in 1 category
Products by Birch
Creators who rep Birch
Competitive landscape
Real brands closest to Birch by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Birch Living | 6 | 0% |
| Birch Luxe | 1 | 0% |
| GhostBed | 3 | 0% |
| Bear Mattress | 4 | 0% |
| Titan Mattress | 1 | 0% |
The real story
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 51 days before larger ones
📊 Being discussed by 2 mid-size, 1 major creators
Based on 5 mentions across 4 creators · Moderate evidence
Top creators
Consumer Research Studios
2× · Last mentioned 6d ago — ongoing since 3mo ago
Wellness Junkies | Beauty & Wellness Tips, Hacks, Recs & Reviews for Women 40+
Last mentioned 1w ago
911Reviews - Shopping, Gadgets & Tech
Last mentioned 2w ago
The YouTube Tech Guy
Last mentioned 2w ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
1
mega
1
Longest partnerships on record