"An investment platform that helps users manage their investments."
6
creators
38
total mentions
Snapshot
6 creators have covered Betterment so far.
Mention activity, last 90 days
0 this month
First mentioned by Path to Progress with Paul Heintzman and John Ackerman on Nov 2018 — 96mo ago
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💚 Creators who genuinely love Betterment
"In other financial products we personally recommend: Investing app - Betterment"
Last mentioned 3mo agoCategory reach
Niche — concentrated in 1 category
Creators who rep Betterment
The real story
💚 The Financial Diet kept recommending this after the paid deal ended
🔁 1 creator mentioned this organically more than once
👀 Smaller creators were talking about this 690 days before larger ones
📊 Being discussed by 2 smaller, 1 mid-size, 1 major creators
Based on 38 mentions across 6 creators · Strong evidence
Top creators
The Financial Diet
32× · Last mentioned 1mo ago — ongoing since 12mo ago
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Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
2
micro
mid
1
macro
mega
1
Grassroots reach — bottoms up, not top down
Longest partnerships on record