First mentioned by ILIA TOPURIA on Jun 2025 — 15mo ago
Creators who rep be levels
Competitive landscape
Real brands closest to be levels by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| BUBS Naturals | 3 | 0% |
| Balance of Nature | 4 | 0% |
| BodyHealth | 1 | 0% |
| BioPro+ | 2 | 0% |
| LEVELS | 2 | 0% |
Top creators
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
1
mega
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record