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First mentioned by Tharun Kumar on Aug 2022 — 51mo ago
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Category reach
Niche — concentrated in 1 category
TechFinanceHealth · 2LifestyleEducationGamingBeautyFood
Creators who rep BCAA
The real story
Organic vs sponsored0% organic
Based on 4 mentions across 2 creators · Limited evidence
Top creators
Platform fingerprint
YT · 2 creators
4 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
2
mega
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record