"A brand known for its pasta products."
3
creators
8
total mentions
Snapshot
Creator activity up 400% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 1 creator talks about Barilla regularly with no commercial relationship at all.
Mention activity, last 90 days
5 this month ↑
First mentioned by Marie Kondo on Mar 2024 — 31mo ago
Category reach
Niche — concentrated in 2 categories
Creators who rep Barilla
1 creators already love Barilla
Genuinely, exclusively unpaid mentions — no code or link ever attached
| MaKayla Thomas Fitness | 1 mention |
The real story
📈 Mentions up 400% in the last 30 days (5 vs 1)
📊 Being discussed by 1 smaller, 1 mid-size creators
💼 5 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 8 mentions across 3 creators · Moderate evidence
Top creators
Radio Cherry Bombe
6× · Last mentioned Yesterday — ongoing since 1mo ago
MaKayla Thomas Fitness
Last mentioned 1mo ago
Marie Kondo
Last mentioned 2w ago
Platform fingerprint
Organic signal detected on YT — genuine audience trust
Creator tier spread
nano
micro
1
mid
macro
1
mega
Longest partnerships on record