"A common ingredient used in baking and cleaning."
2
creators
3
total mentions
Snapshot
Creator activity down 100% over the last 30 days.
Mention activity, last 90 days
0 this month
First mentioned by Vickypedia on Mar 2026 — 5mo ago
Category reach
Niche — concentrated in 1 category
Creators who rep baking soda
Competitive landscape
Real brands closest to baking soda by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Baking powder | 1 | 0% |
| Arm & Hammer | 2 | 0% |
| Simple Green | 2 | 0% |
| Bar Keepers Friend | 1 | 0% |
| Branch Basics | 7 | 0% |
The real story
👀 Smaller creators were talking about this 110 days before larger ones
📊 Being discussed by 1 mid-size, 1 major creators
Based on 3 mentions across 2 creators · Limited evidence
Top creators
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
1
mega
1
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record