Backflip
"A cereal brand created by the YouTuber Ben Azelart."
2
creators
4
total mentions
Snapshot
driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
3 this month ↑
First mentioned by Ben Azelart on Jul 2026 — 2mo ago
Products by Backflip
Creators who rep Backflip
Competitive landscape
Real brands closest to Backflip by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Backflip Cereal | 2 | 0% |
| Magic Spoon | 9 | 0% |
| Kellogg's | 2 | 0% |
| Love Bird | 1 | 0% |
| Reese's Puffs | 1 | 0% |
The real story
🆕 1 creator discussed this for the first time this month
💼 3 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 4 mentions across 2 creators · Limited evidence
Top creators
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
2
Single tier — one or two large creator deals