Backflip
"A cereal brand created by the YouTuber Ben Azelart."
3
creators
5
total mentions
Snapshot
driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
1 this month
First mentioned by Ben Azelart on Jul 2026 — 3mo ago
Category reach
Niche — concentrated in 2 categories
Products by Backflip
Creators who rep Backflip
The real story
🆕 1 creator discussed this for the first time this month
Based on 5 mentions across 3 creators · Moderate evidence
Top creators
Stay Wild
3× · Last mentioned 1mo ago — ongoing since 2mo ago
Ben Azelart
Last mentioned 1mo ago
1800DTC
Last mentioned 2d ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
2
Single tier — one or two large creator deals
Longest partnerships on record