Backblaze
"A cloud backup service for personal and business data."
3
creators
18
total mentions
Snapshot
Creator activity up 50% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
9 this month ↑
⚠ Mentions are concentrated in just 3 creators
First mentioned by minimalistik on Oct 2020 — 71mo ago
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Category reach
Niche — concentrated in 1 category
Creators who rep Backblaze
Competitive landscape
Real brands closest to Backblaze by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Sync | 1 | 0% |
| TeraBox | 1 | 100% |
| Google Drive | 1 | 0% |
| Dropbox | 2 | 0% |
| Umbrel Pro | 1 | 0% |
The real story
📈 Mentions up 50% in the last 30 days (9 vs 6)
👀 Smaller creators were talking about this 1373 days before larger ones
📊 Being discussed by 1 smaller, 1 major creators
🎟 1 active creator code right now
💼 9 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 18 mentions across 3 creators · Moderate evidence
Top creators
9to5Mac Daily
15× · Last mentioned 1w ago — ongoing since 1mo ago
minimalistik
2× · Last mentioned 6d ago — ongoing since 71mo ago
Odd Tinkering
Not mentioned recently — last seen 26mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
macro
mega
1
Longest partnerships on record