"A brand focused on natural hair care products."
5
creators
10
total mentions
First mentioned by NaturallyPhilo on May 2015 — 139mo ago
💚 Creators who genuinely love As I Am
"As I Am's Coconut CoWash is honestly amazing! I love this product!"
Last mentioned 2d agoCategory reach
Niche — concentrated in 1 category
Products by As I Am
Creators who rep As I Am
The real story
💚 EverSoGorgeous, NaturallyPhilo kept recommending this after the paid deal ended
🔁 1 creator mentioned this organically more than once
📊 Being discussed by 1 smaller, 4 mid-size creators
Based on 10 mentions across 5 creators · Moderate evidence
Top creators
NaturallyPhilo
4× · Last mentioned 2d ago — ongoing since 139mo ago
Healthy Afro Hair
2× · Last mentioned 2d ago — ongoing since 70mo ago
EverSoGorgeous
2× · Last mentioned 2d ago — ongoing since 117mo ago
Racheal Akua
Last mentioned 2d ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
3
macro
1
mega
Grassroots reach — bottoms up, not top down
Longest partnerships on record