"A brand known for its baking soda-based products, including pet care items."
4
creators
5
total mentions
Snapshot
Creator activity down 100% over the last 30 days. 1 creator talks about Arm & Hammer regularly with no commercial relationship at all.
Mention activity, last 90 days
0 this month
First mentioned by Project Farm on Aug 2024 — 27mo ago
💚 Creators who genuinely love Arm & Hammer
"a cult toothpaste that Katie says has kept her from reaching for extra whitening treatments and strips"
Last mentioned 1mo agoCategory reach
Niche — concentrated in 3 categories
Creators who rep Arm & Hammer
1 creators already love Arm & Hammer
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Wellness Junkies | Beauty & Wellness Tips, Hacks, Recs & Reviews for Women 40+ | 1 mention |
The real story
📊 Being discussed by 1 mid-size, 2 major creators
Based on 5 mentions across 4 creators · Moderate evidence
Top creators
Project Farm
2× · Last mentioned 1mo ago — ongoing since 27mo ago
Peyton Maree Charles
Last mentioned 2mo ago
Wellness Junkies | Beauty & Wellness Tips, Hacks, Recs & Reviews for Women 40+
Last mentioned 1mo ago
creative explained
Last mentioned 1mo ago
Platform fingerprint
Organic signal detected on Pod — genuine audience trust
Creator tier spread
nano
micro
mid
1
macro
mega
2
Longest partnerships on record