"A brand known for its baking soda-based products, including pet care items."
2
creators
3
total mentions
Snapshot
2 creators have covered Arm & Hammer so far.
Mention activity, last 90 days
1 this month ↑
First mentioned by Project Farm on Aug 2024 — 25mo ago
Category reach
Niche — concentrated in 1 category
Creators who rep Arm & Hammer
Competitive landscape
Real brands closest to Arm & Hammer by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| baking soda | 2 | 0% |
| Armor All | 1 | 0% |
| Bio-Groom | 1 | 0% |
| Paw Brothers | 1 | 0% |
| Andis | 1 | 0% |
The real story
📊 Being discussed by 1 mid-size, 1 major creators
Based on 3 mentions across 2 creators · Limited evidence
Top creators
Project Farm
2× · Last mentioned 1w ago — ongoing since 25mo ago
Peyton Maree Charles
Last mentioned 2w ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
mega
1
Longest partnerships on record