"A haircare brand focused on building community and engagement."
3
creators
4
total mentions
Snapshot
3 creators have covered Amika so far.
Mention activity, last 90 days
1 this month
First mentioned by Marketing Happy Hour on Jul 2024 — 26mo ago
Category reach
Niche — concentrated in 1 category
Creators who rep Amika
Competitive landscape
Real brands closest to Amika by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Hair Story | 1 | 0% |
| My Hair Friend | 1 | 0% |
| Dae | 1 | 0% |
| AVEDA | 2 | 100% |
| OUAI | 6 | 7.1% |
The real story
📊 Being discussed by 1 mid-size, 1 major creators
Based on 4 mentions across 3 creators · Limited evidence
Top creators
Abbey Yung
2× · Last mentioned 2w ago — ongoing since 1mo ago
Nella Rose
Last mentioned 5mo ago
Marketing Happy Hour
Not mentioned recently — last seen 26mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
1
mega
1
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record