"A brand that produces footwear designed for trail running and hiking."
4
creators
7
total mentions
Snapshot
driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
3 this month ↑
First mentioned by Beau Miles on Oct 2023 — 35mo ago
Category reach
Niche — concentrated in 2 categories
Products by Altra
Creators who rep Altra
Competitive landscape
Real brands closest to Altra by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Altra Running | 1 | 0% |
| Topo Athletic | 1 | 0% |
| Norda | 1 | 0% |
| Merrell | 1 | 0% |
| Anta | 1 | 0% |
The real story
🆕 1 creator discussed this for the first time this month
Based on 7 mentions across 4 creators · Moderate evidence
Top creators
The Mileage Podcast
3× · Last mentioned 1w ago — ongoing since 3w ago
Beau Miles
2× · Last mentioned 1w ago — ongoing since 35mo ago
A Bit of Curiosity Podcast
Last mentioned 2w ago
The Art of Manliness
Last mentioned 2w ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
1
mega
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record