Allstate
"An insurance company offering various insurance products."
4
creators
36
total mentions
Snapshot
Creator activity up 25% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
10 this month ↑
First mentioned by Deestroying on Nov 2025 — 10mo ago
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via Armchair Expert
Category reach
Niche — concentrated in 1 category
Creators who rep Allstate
Competitive landscape
Real brands closest to Allstate by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| AllSTATE Insurance | 1 | 0% |
| State Farm | 11 | 0% |
| Federated Insurance | 1 | 0% |
| Max Life Insurance | 1 | 0% |
| Progressive Insurance | 2 | 0% |
The real story
📈 Mentions up 25% in the last 30 days (10 vs 8)
🆕 1 creator discussed this for the first time this month
💼 10 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 36 mentions across 4 creators · Moderate evidence
Top creators
Armchair Expert
27× · Last mentioned 5d ago — ongoing since 4mo ago
Good Hang with Amy Poehler
5× · Last mentioned 1w ago — ongoing since 3mo ago
Armchair Expert with Dax Shepard
3× · Last mentioned Yesterday — ongoing since 1w ago
Deestroying
Last mentioned 10mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
1
Single tier — one or two large creator deals
Longest partnerships on record