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First mentioned by Top Gear on Sept 2025 — 13mo ago
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Category reach
Niche — concentrated in 1 category
Tech · 1FinanceHealthLifestyleEducationGamingBeautyFood
Creators who rep AITO
The real story
Organic vs sponsored0% organic
Based on 2 mentions across 2 creators · Limited evidence
Top creators
Platform fingerprint
YT · 2 creators
2 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
2
Single tier — one or two large creator deals
Longest partnerships on record