Airbnb
"An online marketplace for lodging and travel experiences."
6
creators
28
total mentions
Snapshot
driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
4 this month ↑
First mentioned by Travel Snacks Podcast on Apr 2019 — 89mo ago
Best deal available
Find a co-host
via The Iced Coffee Hour
Category reach
Niche — concentrated in 2 categories
Creators who rep Airbnb
Competitive landscape
Real brands closest to Airbnb by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Booking | 1 | 0% |
| BookingBae | 1 | 0% |
| Booking.com | 5 | 4% |
| Headout | 1 | 0% |
| Tripadvisor | 1 | 0% |
The real story
🆕 2 creators discussed this for the first time this month
📊 Being discussed by 2 mid-size, 2 major creators
💼 4 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 28 mentions across 6 creators · Strong evidence
Top creators
The Iced Coffee Hour
9× · Last mentioned 2w ago — ongoing since 4mo ago
Travel Snacks Podcast
9× · Last mentioned 2d ago — ongoing since 89mo ago
Sibling Rivalry
4× · Last mentioned 1w ago — ongoing since 7mo ago
Waveform: The MKBHD Podcast
3× · Last mentioned 3d ago — ongoing since 4w ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
1
mega
2
Longest partnerships on record