Airbnb
"An online marketplace for lodging and travel experiences."
12
creators
38
total mentions
Snapshot
Creator activity down 50% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
1 this month
First mentioned by The NYC Couple on Sept 2017 — 110mo ago
Best deal available
$40 off your first Airbnb stay
via Travel Snacks Podcast
Frequently co-sponsored with
Brands sharing 3+ real creators with Airbnb
Category reach
Cross-audience — reaches creators in 6 different categories
Products by Airbnb
Creators who rep Airbnb
The real story
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 1998 days before larger ones
📊 Being discussed by 1 smaller, 5 mid-size, 2 major creators
Based on 38 mentions across 12 creators · Strong evidence
Top creators
Travel Snacks Podcast
9× · Last mentioned 1mo ago — ongoing since 91mo ago
The Iced Coffee Hour
9× · Last mentioned 2mo ago — ongoing since 5mo ago
Sibling Rivalry
4× · Last mentioned 1mo ago — ongoing since 8mo ago
The NYC Couple
4× · Last mentioned 1mo ago — ongoing since 110mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
4
macro
1
mega
2
Grassroots reach — bottoms up, not top down
Longest partnerships on record