"A genetic testing service that provides information about ancestry and health."
1
creators
1
total mentions
First mentioned by TheBackyardScientist on Apr 2017 — 115mo ago
Category reach
Niche — concentrated in 1 category
Creators who rep 23andMe
Top creators
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
1
Single tier — one or two large creator deals
Longest partnerships on record